Aramis
Introduced in 1964 when Estée Lauder created the very first prestigious scent for her husband, Joseph Lauder, Aramis was the first men’s fragrance to be sold in department stores. Aramis was the trailblazer of the segment now known as grooming for men. Its name is derived from an exotic Turkish plant known for its aphrodisiac powers. Today, it is a world-renowned classic with a lingering attraction which endures over all new trends.
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