L'Oréal Professionnel

Série Expert Chroma Crème - Blue Shampoo

Correct & maintain color like a pro with Chroma Crème Shampoo. Chroma Crème is a trio of color-neutralizing cream shampoos that offer instant color correction, tailored to all hair colors and intensive care. Freshly colored hair contains a mixture of primary dyes. After a few hair washes, some of the dyes fade. Warm reflections such as yellow, orange or red reappear. It is a common myth that violet shampoo neutralizes all warm tones and cares for all colored hair. This does not correspond to professional reality: violet shampoo neutralizes only yellow tones in blond hair. Therefore, to correct unwanted warmth, you should choose the right color correction. Since blue neutralizes orange reflections, choose Blue Chroma Crème for light to medium brown hair. Blue Chroma Crème immediately neutralizes all unwanted orange reflections and intensely nourishes the hair fiber without weighing it down, providing excellent color correction and care. Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed an exclusive technology that combines professional, customized colorants to neutralize unwanted warm reflections, now in a particularly nourishing formula. It offers homogeneous neutralization thanks to a thinner, more uniform formula than traditional neutralizing shampoos, which ensures that color stains do not appear even on porous areas. It provides maximum care with ten times less conditioning agents that target the most damaged and porous areas of the hair. It also guarantees 3x more shine. The rich, creamy and foaming texture provides a unique experience.

Direction of use

Use Blue Chroma Crème alternating with your regular shampoo and adjust the exposure time according to the desired degree of neutralization, from 5 to 15 minutes.