Owns the position and reputation as „Healthy Hair Company“. The long experience and the strong alliance with Shiseido since 2002 caused a high quality product palette. Joico tends to adopt keratin protein to reconstruct the hair. With the new Quadramine Complex Joico offers ultimate ingredients, the new symbiotic complex, to reconstruct the hair and enhances the benefit of all shampoos, conditioners, reconstructors and styling products.
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