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These are the beauty summer trends

Isabel Haudenschild25.07.2023
blog

You enjoy the summer to the fullest - whether it's on holiday at the beach, in the pool at barbecues, or with refreshing drinks at the end of the day. Of course, you can't do without a matching look for the ultimate summer feeling. What exactly are the summer trends for 2023, we have compiled here for you - we'll tell you one thing, anything is possible in 2023!

Make up

Make up says a lot about us: What we feel, what we like and how we see ourselves. And just as different and individual as we are, so are the make up trends.

Naturally beautiful

Not wearing make up is also a choice: whether it's because you feel more comfortable without it on hot summer days, because you want to jump into the water whenever you want, or because make up is just not your thing.


Nevertheless, make sure you protect and care for your skin. Put on sunscreen every day and refresh it throughout the day, and your skin will thank you with a healthy glow.

Want to wear a little make up without looking made up? Apply a tinted moisturiser or cover small blemishes with a light concealer. Brush your eyebrows with a transparent eyebrow gel, apply a little blush (you can also just use a lipstick) and give your lips a natural shine with a moisturiser. Et voilà, in just a few steps you can create a natural look.

Glowy glam

Healthy glow and even skin looks fresh and gives a natural finish to a full-face make up look. Use cream concealer and a shimmering bronzer for a healthy look and to highlight or enhance your summer tan. Use a waterproof mascara in summer so you don't have to worry about smudging colour when you sweat. A cream highlighter will enhance your glow even more, making you look radiant and adding dimension to your make up. Go for products with a subtle shimmer rather than glitter to make your make up look more natural and summery.
Make up with brionzer und highlighter

Perfect eyebrows

The 2023 eyebrow trend is also natural and shouldn't limit your summer activities. Add dimension to your brows with a tinted eyebrow gel. This will make your brows look fuller and more organised. Want to fill in gaps or enhance the shape of your brows? Then use an eyebrow pencil - waterproof versions are also available. Don't want to worry about styling your eyebrows? Simply tint them and enjoy a finish that lasts 1-2 weeks.


Straight brows are very trendy at the moment. The straight brow shape you achieve by plucking and tracing is like a lift for your face.

Bright colour world

Summer shines in many colours from which we can draw inspiration. When it comes to make up, we can also immerse ourselves in the colourful world of the sea, colourful coastal cities and the play of colours in the sky.

Does mascara always have to be black or brown? Why not go for blue or other colours and put your eyes in the spotlight in an unconventional way.

A classic way to add a pop of colour to your make up is with a bright lipstick - whether it's a classic bright red, an intense pink or even an eye-catching orange, you're sure to find your perfect colour.

Want an eye-catching splash of colour? Replace the classic eyeliner with a coloured one. Whether it's a wing, dots or other graphic patterns - your eyeliner is sure to be an eye-catcher. Are you keen to experiment? Try fake frightles with a colourful eyeliner.
Colourful make-up: blue lipstick, yellow eyeliner

Hair styling

Besides make up, our hairstyling also says a lot about us. You want to be up to date here too? Here we present the summer hairstyle trends 2023.

Healthy hair

Care for our hair is also a top priority: on the one hand, we want to enjoy the summer to the fullest in the sun and while bathing. On the other hand, the stresses and strains of summer can take their toll on our hair. Therefore, always protect your hair with UV-protective hair products and care for it with oils and masks so that you can also enjoy healthy hair in summer.

Our tip for bathing days: use That'so spray to protect your hair from chlorine and salt water.

Hair cut

Short Bob with bangs
There are some haircuts that are particularly trendy. This summer, one of these trends remains in bob hairstyles, we are talking about the Blunt Bob. Also called a blunt cut, this hairstyle is a bob where all the hair is cut straight to the same length - creating a refreshingly modern, minimalist and low-maintenance haircut.

You can also keep your fringes on trend this summer. Whether straight and classically cut or as curtain bangs, this cut creates a perfect frame for the face.

Hair styling

Here you can really let your hair down - whether it's a sleek look, a braided hairstyle or a wild curly mane, try it out and discover what suits you and how you feel most comfortable: this is how you create your very own trend hairstyles in 2023.

Want to style your hair without heat damage and create different looks with just one tool? With the Steampod 4 from L'Oréal Professionnel you can create many different hair styles, from natural waves to glamorous curls. We've tested how you can achieve them for you here.

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