AUTHENTIC VEGAN FORMULAS
#AuthenticBeautyMovement
CAREFUL CARE FOR YOUR HAIR TYPE
ALL HAIR & SCALP TYPES
For all hair and scalp types
Healthy hair and a balanced scalp provide the ideal foundation for individual looks and styling. In addition to our Deep Cleansing Shampoo and Indulging Fluid Oil, we now have an additional care range packed with nurturing ingredients for the scalp, including an ECARF-certified, fragrance-free shampoo, Bare Cleanser.
HYDRATE FOR DRY HAIR
MANGO & BASIL
Moisturising and revitalising
Time for moisture! Authentic Beauty Concept drew inspiration from our favourite summer fruit, mango, and its antioxidant properties, as well as basil, known for its soothing, purifying effects. The combination of mango & basil extract created the perfect formula for regenerating and revitalising dry hair.
GLOW FÜR COLOURED HAIR
DATE & CINNAMON
Nourishing and strengthening
Inspiration can be found everywhere. The inspiration for this range came from the bakery - from the delicious smell of dates and cinnamon in the early morning. In the search for high-quality ingredients that are also beauty superfoods, Authentic Beauty Concept came across these two treasures. Research has also shown that cinnamon and date are not only very tasty in baked goods, but also the perfect ingredients for the formula that makes coloured hair shine.
REPLENISH FOR DAMAGED HAIR
PECAN & MAPLE SYRUP
Nourishing and calming
Everyone needs a little energy boost now and then to get going. Hairdressers and hair stylists alike are confronted with our fast-paced lifestyle every day. But it's not just our bodies that suffer from stress - it also affects our hair. Therefore, it also needs the right nourishment for energy and strength. The Replenish series contains maple and pecan extracts that nourish the hair and restore its shine.
AMPLIFY FÜR FINE HAIR
LIME & GREEN TEA
Antioxidant and invigorating
You don't have to be British to love tea! We love our cup of tea when we need a break during the day. Authentic Beauty Concept came across green tea when searching for highly effective ingredients for their products. Green tea, known for its powerful antioxidant effects, was the starting point for the Amplify range. The weightless products, combined with the freshness kick of lime, are perfect for adding volume to the hair.