it's a 10 haircare

It's a 10 offers high-quality hair care products that are typically found in top-notch salons. They contain natural ingredients that help to build, repair, strengthen, add shine and smoothness to hair, as well as make it more manageable. You can find the right product for every hair type that will give your hair the care it needs.

One of America's most popular hair care series, the idea to launch It's a 10's own hair care line came from the founder, Carolyn Aronson's frustration with existing product lines. As a professional hair stylist, she was dissatisfied with using too many different products to achieve the desired result. Aronson's first product, the Leave-In "Miracle," was a huge success. Other products with high-quality ingredients such as keratin, amino acids, panthenol, and plant extracts followed, and It's a 10 was soon sold in over 40,000 hair salons. The focus of each product is to provide multiple benefits in a single product.

Carolyn Aronson was one of the first women to launch her own hair care line. In developing her products, she focuses on high-quality ingredients, formulations that can easily manage every hair type, as well as the ethical component. It's a 10 products are free from animal ingredients and are not tested on animals. In addition, the brand supports a variety of organizations that protect the environment and animals.