<h3>Essie – eine Marke, die auch eine Königin überzeugt!</h3>
Die Marke Essie startete 1981 mit zwölf Nagellackfarben in Las Vegas. Mittlerweile gilt sie als Kultmarke im Bereich der Nagelpflege und -lacke, gehört zum Grossunternehmen L'Oréal und bietet KundInnen laut L'Oréal über 250 Farben für die Nägel. Und neben den Lacken gibt es Nagelpflegeprodukte sowie Zusatzprodukte, die die Nägel, schützen, festigen und/oder nähren.&nbsp; Nagelprodukte wie die Nagellacke von Essie überzeugen weltweit zahlreiche Menschen: Zu ihnen gehört auch (mindestens) eine Königin.
<h3>Wer gründete Essie? Essie! </h3>
Die Marke „Essie“ trägt den Vornamen der Frau, die sie ins Leben gerufen hat. Der Name dieser Frau? Essie Weingarten. Die 1949 geborene Unternehmerin hatte sich schon früh für schöne Nägel interessiert und soll bei ihren ersten Schritten als Geschäftsfrau unter anderem Tänzerinnen in den Hotels von Las Vegas mit ihren Lacken versorgt haben. Sie entwarf auch die qualitativ hochwertigen Nagellacke in den zwölf Farben, die 1981 in Las Vegas präsentiert wurden.
Erfolgreich wurden diese Lacke sehr schnell und das nicht nur in den USA, sondern auch in Japan und Europa. Im Lauf der Zeit wurde Essie zur weltberühmten Marke, die seit 2010 zu L'Oreal gehört. Essie Weingarten arbeitete nach der Übernahme bei Essie als Kreativ-Direktorin. L'Oreal beschreibt Essie als eine Marke mit einer mehrfach ausgezeichneten Rezeptur, „die nicht splittert und die Nägel lange schützt“ und bei der jede einzelne Nagellackfarbe „ihren einzigartigen und eigenwilligen Namen“ besitzt.&nbsp;
<h3>Auch Prominenz liebt Essie</h3>
Schon lange kann die Marke Essie auf Prominenz verweisen, die Essie Produkte gerne nutzt. It-Girl <a href="http://www.bunte.de/alexa-chung">Alexa Chung</a>&nbsp;soll ebenso zu den überzeugten Nutzern von Essie Produkten gehören wie Queen Elisabeth II, die laut Medienberichten seit vielen Jahren Essie-Nagellack des Typs „Ballet Slippers“ trägt. Weitere Prominenz, die man mit Essie Produkten gesichtet haben will: Lady Gaga, die 2014 verstorbene Schauspielerin Joan Rivers und Kate Middleton.
<h3>Das Besondere: die Namen, die Farben, die Rezeptur</h3>
Die grössten Fans der Marke sagen: Eigentlich ist alles besonders an Essie. Ganz verkehrt ist das wohl nicht. Besonders sind beispielsweise die Namen der Nagellacke, die liebevoll ausgewählt werden. Essie Nagellacke heissen beispielsweise Lollipop, Bahama Mama, Diamond, Cranberry, Luxedo oder Spaghetti Strap. So kreativ wie die Namen, so innovativ sind die Formeln. „Die innovative Textur, kombiniert mit puren Mikro-Pigmenten, stärkt die Nägel sofort und gleicht Unebenheiten aus“, beschreibt Essie selbst.
Natürlich überzeugt nicht zuletzt die immense Farbauswahl bei Essie: mit eher klassischen Farben wie Rot, Rosa oder Pink und ungewöhnlicheren wie Blau und Grün sowie mit edlen Varianten wie Gold, Silber und Bronze. Und neben den Essie Nagellacken gibt es attraktive Zusatzprodukte wie zum Beispiel „essie Treatments - 3-way Glaze", das zugleich als Basislack, Nagelhärter und Überlack&nbsp;dienen kann und dem Nagel viel Glanz verleiht.&nbsp;

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