Das Schönheitsgeheimnis von Bobbi Brown
Das eine Schönheitsideal, dass existiert nicht in der Welt von Bobbi Brown - denn Schönheit zeigt sich auf diverse Arten.&nbsp;
Bobbi Brown gehört schon lange Zeit zu einer der angesagtesten Beautymarken weltweit. Das breite Sortiment, das von Foundations bis zu diversen Creams reicht, verkauft sich bereits in über 60 Ländern. Bobbi Brown ist eine amerikanische Marke und wurde von Bobbi selbst gegründet. Nebst Gründerin der Marke war Bobbi Brown bekannt als Maskenbildnerin, Bestsellerautorin, Rednerin und Unternehmerin.
<h3>Bobbi Brown: «Schönheit beginnt bei dir selbst»&nbsp;</h3>
Im Jahre 1991 begann die Erfolgsgeschichte von Bobbi Brown mit folgender, einfachen Idee: Die Herstellung einer natürlichen Foundation in Kombination mit einem schlichten nude Lippenstift. Das Ziel von Bobbi Brown war es nie, eine Foundation mit viel Deckkraft oder einen knalligen rotem Lippenstift herzustellen, sondern einen Look zu kreieren, der die Natürlichkeit eines jeden unterstreicht. Das wichtigste in der Herstellung der Produkte war es dabei für die Marke, dass sich ihre Kunden in der eigenen Haut wohl und schön fühlen. Das Ergebnis: Ein perfekter Teint, wie ungeschminkt. Bobbi Brown war schon damals ein Synonym für simple und moderne Schönheit. Die verschiedenen Looks mit diversen Lippen und Augen Produkten wurden ein Inbegriff in New York City.
Später arbeitete Bobbi Brown als professionelle Make-Up Artistin in New York City. Dort verkaufte sie ihre Produkte zuerst in einem Kaufhaus, wobei sie nicht mit viel Erfolg rechnete. Jedoch wendete sich die Situation schlagartig: Die Marke Bobbi Brown machte sich in Windeseile einen Namen und verkaufte schon am ersten Tag sage und schreibe 100 Lippenstifte!
Durch ihr Konzept des natürlichen Looks stach Bobbi Brown eine kurze Zeit&nbsp; lang hervor. Doch zu dieser Zeit gehörte ein heller Skin Tone mit rotem Lippenstift und rosa Blush in die Welt, ein Finish der Achtzigerjahre. Bobbi Brown musste also das Sortiment vergrössern. Sie begann mit der Kreation von knalligen Lippenfarben. Zudem entwickelte sie eine grössere Farbauswahl der Foundations, buntere Eye Produkte, sowie Highlighters für den perfekte Glow. Die Deckkraft der Produkte passte sie dementsprechend an.&nbsp;&nbsp;
Bobbi Brown kreierte 1995 Skin Produkte, um die Vorbereitung für das Make-up zu perfektionieren. Die Haut erhält dadurch genügend Feuchtigkeit für die weitere Make-up Routine.&nbsp;
Später im Jahre 1996 führte Bobbi Brown den Online-Shop «Bobbi Brown Cosmetics» ein.&nbsp;&nbsp;
Bereits nach vier Jahren wurde die Firma Bobbi Brown von der Estée Lauder Companies aufgekauft. Allerdings durfte Bobbi Brown die gesamte kreative Kontrolle über den Handel ihre Produkte behalten.&nbsp;
Nebenbei schrieb Bobbi Brown eine Reihe von Büchern. Diese drehten sich rund um Beautytipps, um Make-up oder die Beautywelt der Teenager, womit sie grosse Erfolge feiern konnte. Bobbi Brown wurde laut New York Times auf die Bestseller-Liste der Bücher gesetzt.&nbsp;
<h3>Bobbi Brown - Produkte für alle&nbsp;</h3>
Bobbi Brown hat mittlerweile ein sehr grosses und breites Sortiment. Zu den Bestsellern gehören Produkte wie die <a title="BB Skincare - Primer Plus Mattifier" href="https://www.perfecthair.ch/de/beauty/make-up/teint/bb-skincare-primer-plus-mattifier" target="_blank">Skin Long-Wear Weightless Foundation</a> oder die Hydrating Face Cream. Auch der Primer von Bobbi Brown sind in aller Munde. Dabei legt die Firma grossen Wert darauf, die Foundations oder Concealer in diversen Farben anbieten zu können.
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